Circular Design Guide

The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO, which is aimed at product and systems designers who want to understand how to design for a circular economy.

The Guide contains, among other things, a selection of methods that designers could apply to their projects to support them to understand the circular economy and maximise its potential.

About the Circular Economy
The circular economy is a new way to design, make, and use things within the limits of our planet. In the natural world, materials and nutrients cycle continuously, allowing the Earth’s biosphere to regenerate and for all lifeforms - humans included - to flourish. This insight lies at the heart of the circular economy. Instead of using things for a short time before throwing them away, in a circular economy everything is designed to fit within a cycle so it can be used again and again.

The concept is based on three principles, driven by design, and underpinned by a transition to renewable energy:

1 - Eliminate waste and pollution
2 - Keep products and materials in use
3 - Regenerate natural systems

Using these principles, we can create a system that restores biodiversity, addresses climate change, and makes the most of our planet’s limited resources. Such a system could work for the economy, society, and environment - making it a truly sustainable model for our future prosperity.

About the Ellen MacArthur Foundation
The circular economy is a new way to design, make, and use things within the limits of our planet. In the natural world, materials and nutrients cycle continuously, allowing the Earth’s biosphere to regenerate and for all lifeforms - humans included - to flourish. This insight lies at the heart of the circular economy. Instead of using things for a short time before throwing them away, in a circular economy everything is designed to fit within a cycle so it can be used again and again.

The concept is based on three principles, driven by design, and underpinned by a transition to renewable energy:

1 - Eliminate waste and pollution
2 - Keep products and materials in use
3 - Regenerate natural systems

Using these principles, we can create a system that restores biodiversity, addresses climate change, and makes the most of our planet’s limited resources. Such a system could work for the economy, society, and environment - making it a truly sustainable model for our future prosperity.