Create a Fairtrade marketing campaign

In this Fair Enterprise challenge students work together to create a marketing campaign to get more of their peers to choose Fairtrade products. Working co-operatively in small teams, students explore what makes them choose one product over another, think of messages and creative ideas that will keep Fairtrade in peoples’ minds when they make these choices, and can use a range of media to spread the word about Fairtrade across your school. You can deliver the challenge through a suspended timetable or across four or five sessions and adapt it to suit the time and resources you have.