Influencer Marketing Education

This brand new resource is aimed at helping children understand the commercial link between social influencers and the brands they may be promoting. The rising number of influencers (or as some people call them ‘YouTubers’ or ‘Vloggers’) in young people’s lives has prompted us to create a film-based PSHE teaching resource for 11-14 year olds, the first of its kind to tackle this area of marketing.

The Influencer Marketing Education resource has been developed by education insight specialists EdComs. It features popular youth influencers like Hannah Witton, who have volunteered time to feature in short films talking about what influencer marketing is, why brands use it and its regulations. Other topics of the short films, where influencers talk directly to young people, include how to critically evaluate social media content, how to identify paid for promotions/adverts and the use of airbrushing and filters in content.

These resources are for use in the classroom, assembly or home setting, the films are accompanied with a presentation and simple guidance notes. The materials will enable your students to explore and evaluate the purpose and techniques of influencer marketing, with the aim of building digital media literacy and ultimately emotional resilience.