MARKETING PLAN OF NIKE IN JORDAN

Jordan, the Managing Director of Nike Inc., has approached us to develop a marketing plan aimed at providing additional value to customers and achieving market growth over the next five years. To accomplish this, we have conducted a thorough situational analysis of the market, examining both competitive factors and consumer behavior. By analyzing both internal and external market conditions, we have gained insight into the competitive landscape and consumer preferences. We have also conducted segmentation and target market analysis to gain a deep understanding of our target audience and determine how to position our products based on their preferences. Furthermore, we have applied the marketing mix strategy, focusing on product, price, place, and promotion, to establish the fundamental aspects required for our marketing strategy. To ensure effective implementation and control, we have discussed the enforcement of the marketing plan as well as budgeting and sales, considering both the operational and financial aspects of our strategy.