Media Audiences AS Level: Cambridge International

This resource offers versatile applications within the realm of audience theoretical frameworks, making it relevant across various exam boards. Serving as an initial stepping stone for the exploration of media audiences, it provides a comprehensive overview before delving into specific set texts. While the focus primarily caters to A-level standards, with its in-depth analysis of music videos, adaptations can be made to align with the requirements of other boards, such as AQA GCSE, albeit with some necessary adjustments.

This resource is a 3 hour minimum lesson that comprises of the following:

• Questions and answers provided
• Links
• Mainly student led so teacher can facilitate
• Quiz
• Exam question
• Exam answer exemplar
• Answer sheet
• Homework
• A range of activites
• Worksheet with activities linked to slides on the board

Exploration of :

• Stuart Hall Reception theory
• Passive/Active audience Clay Shirky
• Gerbner Cultivation theory
• Jenkin’s fandom theory
• Blumer and Katz Uses and gratifications theory
• Socioeconomic grades ABC1C2DE
• Maslow’s Hierarchy of needs theory
• Psychographic groups – Young and Rubicam