Quality criteria for multimedia

Almost every piece of multimedia software is extolled by those who developed it and those who publish it as being of the 'highest quality&'. In practice, most multimedia packages contain content and software errors, and do not realize their full potential in terms of communicating a message that endures. This does not mean to say that the users are disappointed with their multimedia. They may not realize that the communication could be more effective, they may not notice some of the errors, or they may have been led to believe that this is the natural order of things.