Rational Decision Making

This resource is a 17 slide PowerPoint that explains the concept or rational decision making.

Included in the presentation:

1. A colourful and informative title slide that outlines the learning objectives
2. An engaging and interactive online ‘vortex’ starter activity. Students need to match which key term links with which of four topics. Activity is self marked and instructions are included
3. Explanations of how rational decision making is a principle of neo-classical economics
4. Contextualised examples of how customers don’t always act rationally (Nudge Theory, Third Decoy, Dopamine, FOMO)
5. Explanation as to why consumers may not act rationally

This resource took me 30 minutes to complete