See and eat

The See & Eat project is about learning to love vegetables - for young children. There are ebooks for 24 different vegetables from aubergines and butternut squash to spinach and sweet potato! https://www.seeandeat.org/ebooks/

The research team at Reading have shown that looking at simple picture books of where vegetables come from, how they grow, in shops, being prepared and ready to eat can help preschool children learn to like vegetables that they haven’t tried before or didn’t previously like. The psychology behind this is that seeing images of a food can make it feel more familiar and can help reduce the natural anxiety that many young children have about trying new foods.

The project is led by psychologists at the University of Reading and funded by the European organisation EIT Food*.