Sports logo design

Learn how to design a new logo for a sports team

This STEM activity for kids is inspired by the Football World Cup but can be linked to any sporting event, the Olympics for example. Students will learn about logo design by designing and creating a sports logo for a sports team of their choice.

This exercise, aimed at primary school students, will develop learners’ knowledge and skills in design and technology and engineering. Activity sheets for students and resources for teachers are provided.

This fun resource could be used as a one-off main lesson activity to build knowledge of branding and logos. It could also be used as part of a wider scheme of learning focussing on developing creative skills within graphics and graphic design.

Imagine that a sports team is designing a new kit and your students have been asked to design a new logo for the team. They want to logo to represent the sport and be eye-catching.

Your students will design a sports logo for a sports team of their choice. Their design should use an image or a simple shape that represents the sport.

They will need to think about how a sports logo is created from a single image. How are colours used to show movement on an object? How can an image of a sports person be converted into a sports logo? How can different shapes be used to add a background to the image? How do you add text to the logo?

This exercise should take approximately 50-60 minutes to complete.

What you will need
Projector/whiteboard
Sketching equipment
Coloured pencils

The engineering context
Many top sport teams have logos that have become famous and appear on all their branded products.

Suggested learning outcomes
By the end of this activity students will be able to design a sports team logo. They will also be able to communicate design ideas using sketches, notes and annotations.

All activity sheets and supporting resources are free to download, and all the documents are fully editable, so you can tailor them to your students’ and your schools’ needs.

The activity sheet includes teacher notes, guidance, useful web links, and links (where appropriate) to the national curriculum in each of the four devolved UK nations; England, Northern Ireland, Scotland and Wales.

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