This PowerPoint resource is designed to align with the Cambridge International AS & A Level Travel & Tourism, enabling learners to investigate travel and tourism changes and appreciate the importance of sustainability. By working as a team to plan and manage a travel and tourism event, learners learn about travel and tourism destinations’ development, management, and marketing and adopt transferable, vocationally relevant skills. Each lesson in the series includes learning objectives, starter questions, the main content, standard tasks, plenaries, and extension/challenge activities. This resource can also incorporate homework preparations and can be covered over 1 to 2 lessons.
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A Level Travel and Tourism Full Course - Papers: 1,2, 3 and 4
This bundle of PowerPoints focuses on the Cambridge International AS & A Level Travel & Tourism Specification. - Paper 1 Themes and Concepts - Paper 2 Planning and Managing a Event - Paper 3 Destination Marketing - Paper 4 Destination Development and Management
A Level Travel and Tourism Paper 3: Destination marketing
This bundle of PowerPoints focuses on Paper 3 from the Cambridge International AS & A Level Travel & Tourism Specification. The tourism industry has become highly competitive, with new destinations having emerged. Natural disasters, terrorism, and global pandemics have recently significantly impacted the popularity of travel to destinations. Tourists are better informed and more careful when selecting a destination. Destination marketing, therefore, plays an increasingly important role in helping destinations stand out from their competitors to try to attract a broader customer base and to survive in the destination marketplace. The teaching and learning for Paper 3 will focus on destination branding. This strategic process involves a range of stakeholders, including governments, tourism providers, and local communities. A successful destination brand is unique, memorable, and attracts new and repeat visitors.
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