Total 5 Lessons: Purpose of Market Research 1 Purpose of Market Research 2 Methods of Market Research 1 Methods of Market Research 2 Use of Market Research Total of 13 worksheets: Business acitvity, Primary research Market research worksheet 1 Market research worksheet 2 Market research quiz 1 Market research quiz 2 Market research homework 1 Market research homework 2 Market researach wordsearch Purpose of market research activity 1 Purpose of market research activity 2 Methods of market research starter Market research activity Types of market research

1 document per task. Tasks for each topic in the Unit including: SWOT Pestle Porters Marketing Mix Market Research Gantt Chart Market Segmentation SMART objectives Pricing strategies Media and Budget

Glossary Document Covers all the keyterms required for the Unit 9: Principles of Marketing exam Key terms are split by Learning Aim A,B,C