3.1.1 The role of marketing: • Identifying customer needs • Satisfying customer needs • Maintaining customer loyalty • Building customer relationships 3.1.2 Market changes: • Why customer/consumer spending patterns may change • The importance of changing customer needs • Why some markets have become more competitive • How businesses can respond to changing spending patterns and increased competition 3.1.3 Concepts of niche marketing and mass marketing: • Benefits and limitations of both approaches to marketing 3.1.4 How and why market segmentation is undertaken: • How markets can be segmented, e.g. according to age, socio-economic grouping, location, gender • Potential benefits of segmentation to business • Recommend and justify an appropriate method of segmentation in given circumstances sample questions and answers

The main areas of government spending and the reasons for and effects of spending in these areas. Taxation as the main source of government revenue and the reasons for levying taxation. Examples of the different classifications of tax; progressive, regressive, proportional; and direct, indirect. The qualities of a good tax. The impact of taxation on consumers, producers, government and economy as a whole. The tax and spending changes, in the form of fiscal policy, that cause budget balance or imbalance. Including calculations of the size of a budget deficit or surplus. How fiscal policy measures may enable the government to achieve its macroeconomic aims. Note: aggregate demand and aggregate supply are not required. Review of Unit 4 Questions and suggested answers

The difference between absolute and relative poverty. The causes of poverty including unemployment, low wages, illness and age. Policies including those promoting economic growth, improved education, more generous state benefits, progressive taxation, and national minimum wage. Questions and suggested answers

5.1.1 The need for business finance: • The main reasons why businesses need finance, e.g. start-up capital, capital for expansion and additional working capital • Understand the difference between short-term and long-term finance needs 5.1.2 The main sources of finance: • Internal sources and external sources with examples • Short-term and long-term sources with examples, e.g. overdraft for short-term finance and debt or equity for long-term finance • Importance of alternative sources of capital, e.g. micro-finance, crowd-funding • The main factors considered in making the financial choice, e.g. size and legal form of business, amount required, length of time, existing loans • Recommend and justify appropriate source(s) of finance in given circumstances questions and suggested answers

6.1.1 Business cycle: • Main stages of the business cycle, e.g. growth, boom, recession, slump • Impact on businesses of changes in employment levels, inflation and Gross Domestic Product (GDP) 6.1.2 How government control over the economy affects business activity and how businesses may respond: • Identify government economic objectives, e.g. increasing Gross Domestic Product (GDP) • Impact of changes in taxes and government spending • Impact of changes in interest rates • How businesses might respond to these changes Questions and suggested answers

Definitions of the factors of production and their rewards Mobility of the factors of production Quantity and quality of the factors of production Questions and proposed solutions

Real GDP per head and the Human Development Index (HDI). The components of real GDP and HDI. The advantages and disadvantages of real GDP and HDI. Reasons for differences in living standards and income distribution within and between countries. Questions and suggested answers

Economic growth, full employment/low unemployment, stable prices/low inflation, balance of payments stability, redistribution of income. Reasons behind the choice of aims and the criteria that governments set for each aim. Possible conflicts between aims: full employment versus stable prices; economic growth versus balance of payments stability; and full employment versus balance of payments stability Review of Unit 4 Questions and suggested answers

Definition of PPC points under, on and beyond a PPC movements along a PPC shifts of a PPC Questions and proposed solutions

**Definition of opportunity cost The influence of opportunity cost on decision making** Questions and proposed solutions

Definition, drawing and interpretation of demand and supply schedules and curves used to establish equilibrium price and sales in a market. Definition, drawing and interpretation of demand and supply schedules and curves used to identify disequilibrium prices and shortages (demand exceeding supply) and surpluses (supply exceeding demand). Supply and demand review doc Questions and suggested solutions

Definition, drawing and interpretation of appropriate diagrams. A demand curve to be drawn and used to illustrate movements along a demand curve with appropriate terminology, for example extensions and contractions in demand. The link between individual and market demand in terms of aggregation. The causes of shifts in a demand curve with appropriate terminology, for example increase and decrease in demand Supply and demand review doc Questions and suggested solutions

PPT aligned to the CIE syllabus. Summative and formative assessments provided with suggested solutions. Topics covered included scarcity, opportunity costs, factors of production etc.

Definition, drawing and interpretation of appropriate diagrams. A supply curve to be drawn and used to illustrate movements along a supply curve with appropriate terminology, for example extensions and contractions in supply. The link between individual and market supply in terms of aggregation. The causes of shifts in a supply curve with appropriate terminology, for example increase and decrease in supply. Supply and demand review doc Questions and suggested solutions

A2 Macroeconomics. Topic - National income and economic growth. Aids lesson planning with topic related prompts enabling class discussion throughout. PPT - learning objectives, key terms, spec inserts, videos and so forth. Exercises taken from* Economics* - Peter Smith

PPT 4- A2 Econs CIE (to be used with any syllabus) - exercises refered to are from Economics - Peter Smith Objectives provided for syllabus covered. Key words detailed. Relevant diagrams. Syllabus prompts

A2 Macroeconomics. Topic -** Economic and human development**. Aids lesson planning with topic related prompts enabling class discussion throughout. PPT - learning objectives, key terms, spec inserts, diagrams, videos and so forth. Exercises taken from Economics - Peter smith

I have broken the CIE Econs A2 past paper questions into seven categories for easy access - Efficiency, Market structure, Marginal utility, Labour Market, Circular flow of income, Economic development and Government policies. This is taken from the years 2017 - March 2020

PPT aligned to the CIE syllabus. Summative and formative assessments provided with suggested solutions. Topics covered included free-market economy, centrally planned economy, mixed economy, laissez-faire, consumer surplus, marginal consumer, marginal social benefit (MSB), price signal. producer surplus, marginal cost, barriers to entry etc

PPT aligned to the CIE syllabus. Summative and formative assessments provided with suggested solutions. Topics covered included elasticity, price elasticity of demand (PED), perfectly elastic demand, perfectly inelastic demand, unitary demand etc