Why do companies never get any sales? Why do some brands just keep growing? The Reception Theory (by Stuart Hall) is amazingly powerful in understanding audiences but also how a company might think and approach their marketing. If you have ever wondered why adverts look the way they do, you NEED to learn this secret of getting into the minds of the consumer! Mr B is a media teacher of 15 years, a head of media studies and has worked in the media industry in varying fields. Feel free to send in questions you would like considered in future episodes.

**UPDATE 20/11/20 - It appears that EA is being investigated for “Loot boxes” within the game which falls under Gambling against PEGI guidelines - something to consider here! If only one company or body regulated games… then we wouldn’t have so much confusion? Right? In this episode we take a look at how PEGI works, and the brief history and purpose, but challenge its effectiveness. When Apple have their own Age Rating system, do we need PEGI as a one stop answer? What about film ratings? Why are they so different?

**DOWNLOAD the PDF from the description on the YouTube video! Audiences are a large part of media content creation and enjoyment. How do you understand what an audience is and how an audience can be labeled, defined or understood to be? Find out in this episode!

A further resource to support assessment and reflection on a group task - students can rate one another in feedback and this encourages sharing of thoughts / assessment. This model was based on a mini filming project where students had a set brief and then rated each others work. Traffic light system used, space for note taking. Reflection evaluation towards end - further points etc

Useful to have students think about how difficult it is to create clever anchorage in the media. Examples provided to model with also. Group or individual, could be a great homework / starter task.

A two part exercise to support students in understanding what are important factors of App design and then providing a template to design their own

A list of key issues in the media to engage discussion and help promote research into how the media feels about such areas of concern. Useful to use alongside more contemporary research / articles?

A good example of how to analyse a film poster considering the representation of males. Two answers, scaffolded in response to show difference in use of media language and application of theory - WAGOL (What A Good One Looks Like) Use to model and have students reflect on areas to improve and areas of strength (WWW What Worked Well + EBI Even Better If) approach

Great starter task or fun activity for students

A set task to provide students an opportunity to research websites giving reasons for their choices based upon a brief of their choosing. Clear outlines and set audiences to pick from. Good homework task also.

A collection of Quality street adverts with space for annotation and task to compare / contrast between. Last page includes key language terminology to use (cut out strips to support students if needed) Designed for Eduqas GCSE spec in analysing Quality Street as a key text. Historical / Social context for rep of gender over time.

Detailed questions, screenshots and extended response opportunities - a revision / recap / overview worksheet to support the learning of conventions of music videos - a good recap / homework task. **Music video does contain adult language - Clean version recommended.

A clear outline of the 4C’s theory by Young & Rubicam with links to each type as a description.

A detailed look at all of the narrative theories and examples of texts which may apply. Link also provided for video overview from my YouTube channel (thanks for subscribing!)

High-res examples on A3 with room for annotation!

Multiple genres, with box area to record analysis