PR, Marketing and Communications Officer

THE ROLE

The post holder will play a crucial role in promoting St Bees School, engaging with the community, and managing the school's public image. Key responsibilities include representing the school at marketing events, distributing marketing materials, and building relationships with key stakeholders and media outlets. This position involves creating and managing content for various platforms, including news articles, press releases, social media, and the school’s website, ensuring accuracy and consistency in messaging.

The individual will oversee social media accounts, posting content regularly to maintain engagement. Additionally, they will coordinate the production and distribution of marketing collateral, manage photographic and video materials, and prepare materials for educational magazines and advertisements.

The role also includes supporting the Director of Marketing and Admissions in research, logistics, event coordination, and administrative tasks. The ideal candidate should have at least three years of marketing experience, preferably in the arts or higher education, along with strong branding, budget management, and digital content skills. Proficiency in InDesign, Photoshop, website editing, and MailChimp is essential. The candidate should possess excellent communication skills, attention to detail, and the ability to handle multiple projects with competing deadlines.

The officer must be self-motivated, adaptable, and have a passion for the school’s objectives – with a willingness to get stuck into a fun and varied role. They should be capable of working both independently and collaboratively. This role may require occasional evening and weekend work, as well as covering reception duties when necessary.

RESPONSIBILITIES

·        Work with other members of the Marketing department to represent the school at marketing events, including occasional weekends and evenings

·        Actively engage with the distribution of marketing collateral in local areas to aid the communications of the school with local markets as and when required

• Build relationships with key school stakeholders to ensure they pass you important information for publicity and communication purposes
• Build relationships with local and national media outlets and educational media outlets
• Write material to promote the school including news articles and press releases for distribution through print or digital media including the school’s website and social media
• Write material for school publications with a focus on accuracy and consistency of message and ethos
• Research material to assist the Director of Marketing and Admissions and other SLT members
• To maintain a record of all social media accounts including the name of the administrator, username and passwords
• To undertake a weekly review of all social media accounts
• To post regularly (at least three times weekly - more when needed) across all social media platforms
• To manage, administer and post to all school related social media accounts, across all platforms
• To develop and manage a social media policy that all staff must adhere to
• To liaise and integrate the various different social media groups
• To research, edit and write material for individual pages as directed by the Director or Marketing and Admissions
• To write regular news items for the website, gaining a balance of news
• Coordinate the blog and post up each week
• To regularly update the content of the site including description of images and SEO to ensure the school maintains a top rating in search results pages
• To produce copy and source photographs for… and to liaise with external designers (or design in house); as well as print and distribution companies over its production and distribution
• To prepare material for education magazines as directed by the Director of Marketing and Admissions or Head
• To prepare Press Releases for local, regional and national news outlets

·        To design and manage the production of advertisements, advertorial and editorial as directed by the Director or Marketing and Admissions or Head

• To contribute to the creation of printed material held by the school such as:

·                     Prospectus

·                     Fliers

·                     Supplementary information packs

·                     Information for stakeholders (e.g. parents, local community, etc.)

·                     Manage photographic and video material

·        To help coordinate Marketing events within the school and follow up administrative tasks related to admissions

·        Oversight of and involvement with International Exchange Programmes

·        Keep an ordered filing system for the Marketing Department - including hard and digital files

·        Support the Director of Marketing and Admissions in extra work as and when required

·        Coordinator logistics and help plan, organise and orchestrate various shows and external fairs

·        Updating Notice Boards

·        Occasional cover on Reception when needed

PERSON SPECIFICATION

• Ideally, a minimum of 3 years marketing experience, ideally in an arts or Higher Education environment – but enthusiasm and a willingness to learn are most important
• Branding experience
• Budget management experience and good numerical skills
• Experience of digital content & social media, including scheduling programmes, such as international social media experience
• Copywriting skills
• Experience with InDesign, Photoshop, website editing and MailChimp
• Experience of working in a fast-moving environment, with an ability to handle numerous projects with competing deadlines and priorities
• Strong written and verbal communication skills
• Excellent attention to detail
• Highly organised, with good time management skills
• Self-motivated
• Adaptable, with a willingness to learn
• Strong analytical and problem-solving capabilities
• Computer literate – Excel, Word
• Experience working both independently and in a team-oriented, collaborative environment
• Passion for the arts and a commitment to the objectives of the School
• Ability to execute, monitor and analyse campaigns

HOURS OF WORK

8:30am to 4.30pm Monday to Friday. Flexibility may be required during busy periods. Flexible working available through holidays.

REMUNERATION

·        Annual salary in the range £24,500 - £26,000 depending on experience for full time position