This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel).
Lesson 7 presents a list of key social and cultural changes between the 1950s and the 1980s and the impact that these shifts have on the content of media products. In the same vein as lesson 4, students analyse the representation of gender in a 1980s advert (for Volkswagen Golf) in order to identify the social ideologies present before comparing and contrasting this to the music video for 'Rio' by Duran Duran. This lesson also includes a worksheet resource which breaks down the different media language areas into more accessible chunks when analysing a moving image media product.
SET TEXTS REFERRED TO THIS LESSON: Duran Duran- Rio
The ‘Contexts’ SoW this lesson is part of explores all of the contexts identified for study in the Eduqas specification (1950s, 1970s, 1980s, 1990s and contemporary). There is continual reference to a number of set texts that are expected to be covered as part of the reformed 9-1 GCSE in Media Studies, with a primary focus on advertising. As well as examining historical, social, cultural and political contexts, by undertaking this scheme students will develop their understanding of the key concept of ideology and how to identify messages embedded within a variety of media products.
987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.
Lesson 7 presents a list of key social and cultural changes between the 1950s and the 1980s and the impact that these shifts have on the content of media products. In the same vein as lesson 4, students analyse the representation of gender in a 1980s advert (for Volkswagen Golf) in order to identify the social ideologies present before comparing and contrasting this to the music video for 'Rio' by Duran Duran. This lesson also includes a worksheet resource which breaks down the different media language areas into more accessible chunks when analysing a moving image media product.
SET TEXTS REFERRED TO THIS LESSON: Duran Duran- Rio
The ‘Contexts’ SoW this lesson is part of explores all of the contexts identified for study in the Eduqas specification (1950s, 1970s, 1980s, 1990s and contemporary). There is continual reference to a number of set texts that are expected to be covered as part of the reformed 9-1 GCSE in Media Studies, with a primary focus on advertising. As well as examining historical, social, cultural and political contexts, by undertaking this scheme students will develop their understanding of the key concept of ideology and how to identify messages embedded within a variety of media products.
987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.
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