This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel).
Lesson 8 ensures students are thinking critically about the "invisibility" of ideology in order to challenge their own assumptions about modern life.
Then, in the same vein as lessons 4 and 7, students analyse the representation of gender in a 2000s advert (Levi's 'Odyssey') in order to identify the social ideologies present before comparing and contrasting this to an audio/visual advert for 'This Girl Can'. This lesson also includes a worksheet resource which breaks down the different media language areas into more accessible chunks when analysing a moving image media product.
SET TEXTS REFERRED TO THIS LESSON: This Girl Can
The ‘Contexts’ SoW this lesson is part of explores all of the contexts identified for study in the Eduqas specification (1950s, 1970s, 1980s, 1990s and contemporary). There is continual reference to a number of set texts that are expected to be covered as part of the reformed 9-1 GCSE in Media Studies, with a primary focus on advertising. As well as examining historical, social, cultural and political contexts, by undertaking this scheme students will develop their understanding of the key concept of ideology and how to identify messages embedded within a variety of media products.
987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.
Lesson 8 ensures students are thinking critically about the "invisibility" of ideology in order to challenge their own assumptions about modern life.
Then, in the same vein as lessons 4 and 7, students analyse the representation of gender in a 2000s advert (Levi's 'Odyssey') in order to identify the social ideologies present before comparing and contrasting this to an audio/visual advert for 'This Girl Can'. This lesson also includes a worksheet resource which breaks down the different media language areas into more accessible chunks when analysing a moving image media product.
SET TEXTS REFERRED TO THIS LESSON: This Girl Can
The ‘Contexts’ SoW this lesson is part of explores all of the contexts identified for study in the Eduqas specification (1950s, 1970s, 1980s, 1990s and contemporary). There is continual reference to a number of set texts that are expected to be covered as part of the reformed 9-1 GCSE in Media Studies, with a primary focus on advertising. As well as examining historical, social, cultural and political contexts, by undertaking this scheme students will develop their understanding of the key concept of ideology and how to identify messages embedded within a variety of media products.
987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.
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