This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel).
After recapping the contexts for 'This Girl Can' and the concept of active audiences, lesson 9 encourages students to consider the impact an audience can have on products and the institutions that produce them. Students investigate how intertextuality, direct address and montage in the music videos for Taylor Swift 'Bad Blood' and Pharrell Williams 'Freedom' relate to active audiences before undertaking research into the marketing campaign for 'This Girl Can'. Using the help sheet, students explore how 'Thie Girl Can' engages an active audience.
SET TEXTS REFERRED TO THIS LESSON: This Girl Can, Taylor Swift 'Bad Blood', Pharrell Williams 'Freedom'
The ‘Contexts’ SoW this lesson is part of explores all of the contexts identified for study in the Eduqas specification (1950s, 1970s, 1980s, 1990s and contemporary). There is continual reference to a number of set texts that are expected to be covered as part of the reformed 9-1 GCSE in Media Studies, with a primary focus on advertising. As well as examining historical, social, cultural and political contexts, by undertaking this scheme students will develop their understanding of the key concept of ideology and how to identify messages embedded within a variety of media products.
987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.
After recapping the contexts for 'This Girl Can' and the concept of active audiences, lesson 9 encourages students to consider the impact an audience can have on products and the institutions that produce them. Students investigate how intertextuality, direct address and montage in the music videos for Taylor Swift 'Bad Blood' and Pharrell Williams 'Freedom' relate to active audiences before undertaking research into the marketing campaign for 'This Girl Can'. Using the help sheet, students explore how 'Thie Girl Can' engages an active audience.
SET TEXTS REFERRED TO THIS LESSON: This Girl Can, Taylor Swift 'Bad Blood', Pharrell Williams 'Freedom'
The ‘Contexts’ SoW this lesson is part of explores all of the contexts identified for study in the Eduqas specification (1950s, 1970s, 1980s, 1990s and contemporary). There is continual reference to a number of set texts that are expected to be covered as part of the reformed 9-1 GCSE in Media Studies, with a primary focus on advertising. As well as examining historical, social, cultural and political contexts, by undertaking this scheme students will develop their understanding of the key concept of ideology and how to identify messages embedded within a variety of media products.
987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their GCSE Media Studies course.
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