pptx, 11.17 MB
pptx, 11.17 MB
  • Detailed lesson with lots of scaffolding based on adaptive teaching that help students understand Media effect models and methodological problems.
  • Covers the following key terms: Active audiences, Catharsis, Cultural effects/ ‘drip drip’ effect model, cultural hegemoney, desensitisation, decode, diversion, encode, hypodermic syringe model,media effect models, media text, negotiated reading, opinion leaders, oppositional reading, passive audiences, polysemic.
  • Covers the following sociologists: Dworkin, Katza and Lazarfield, Hall, McQuail and Lull.
  • Activities require pages from the AQA A level Sociology Book One Including AS Level: Book one 3rd Revised edition by Rob Webb, Hal Westergaard, Keith Trobe, Annie Towend.
  • Includes two 10 markers- one on the media effect models and one on methodological problems with researching the effect the media has on audiences. Both have detailed scaffolding to help students answer them.
  • Based on the information in textbook - ‘SOCIOLOGY For AQA Volume 2’ by Browne, Blundell & Law.
  • ANSWERS TO MAIN ACTIVITIES ARE INCLUDED

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