Behavioural Economics Mind the Map Worksheet with Answers

A five page worksheet that uses a London Underground as a case study to apply behavioural economics and nudge principles to. The topics covered on the sheet are:

1. An illustration of how decision making can be impaired when using the London Underground tube map
2. Defining key behavioural economics terms
3. Whether or not behavioural economics should be used by London Underground
4. How behavioural economics can be used to change passenger behaviour

A seperate document contains suggested teacher answers.

IMPORTANT: There are two versions of each document, one is a PDF and one is a word document so it can be edited. The content of the documents is the same.