ESL lesson plan for Business English ESL ELL and ELA learners about Branding. Master the art of branding with our comprehensive Business English ESL lesson plan. Designed to enhance language proficiency and marketing knowledge, this engaging lesson plan covers key concepts, vocabulary, and practical exercises related to branding in a business context. From understanding brand identity to developing brand strategies and analyzing market positioning, equip your ESL students with the knowledge and confidence to excel in the dynamic field of branding. Incorporating interactive activities and real-life examples, this lesson plan fosters critical thinking, creativity, and effective communication in branding.
In this unit we will learn how to;
- Defining and describe ‘brands’
- Develop a brand
- Advertise a brand
This Branding Business English ESL lesson plan follows a comprehensive learning structure, including;
A warmer
Two closed exercises
One open exercise
Group activity
Revision
This lesson plan is for ESL business and work students and should take around 60-90 minutes depending on teacher style. This lesson plan is recommended for students level A2 and higher. This lesson plan is available in PDF and Google Slides.
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