This is a sports car advert written to demonstrate persuasive techniques, such as, blinding with science and deliberate ambiguity. There are detailed teaching notes on the text and on the follow up writing task. There is scaffold frame to support pupils with independent writing and a blank template for pupils to produce their own car advert having discussed the advert provided. There is a connotations worksheet, looking at the use of animal names with powerful connotations used for car names. There is also a list of demonstration slogans from car companies. There are seven resources in all, including the advert written with a white background for improved printing. It is a comprehensive and fun way to teach persuasive writing. theer is also a PowerPoint of persuasive techniques.
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