OCR A Level Geography A* powerpoint resource showing the rebranding efforts which have taken place in Lower Lea Valley. Gives an in depth resource following these specification points:
• why the place needed to rebrand
• strategy/strategies involved in the rebranding of the place
• the role and influence of a range of players involved in the placemaking
• how the rebranding has altered people’s perception of that place
• the relative success of the rebranding.
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£4.00