Commercialisation of sport WHOLE UNIT

This pack contains all revision resources for the commercialisation of sport unit for A-level edexcel PE (5.3).

5.3.1 Knowledge and understanding of the commercialisation
of sport and its impact on society.
5.3.2 An understanding of the concept of commercialisation
and commodities. Comparisons between advertising,
sponsorship, endorsement and merchandising.
5.3.3 The historical and social context of commercialisation:
broken time payments; spectatorism; developments in
the media.
5.3.4 The events of the 1968, 1972 and the 1976 Olympics
and their impact on the 1984 games in Los Angeles. The
blueprint for the commercialisation of future sport
created by Peter Ueberroth at the 1984 Games.
5.3.5 Franchises in sport (USA and UK), the concept of the
‘golden triangle’. Sports stars as global stars. The
Americanisation of sport. The concept of competitive
sports fixtures and events being played on other
continents. For example, NFL, NBA, Tour de France.