In this unit we investigate:
• semiotics and graphics
• reaction to sign and symbols: gain attention, convention and culture, response
• denotation and connotation
• principles of gestalt theory: similarity, continuation, closure, proximity, common fate, figure and ground
• the role of Gestalt theory plays in graphics.
• semiotics and graphics
• reaction to sign and symbols: gain attention, convention and culture, response
• denotation and connotation
• principles of gestalt theory: similarity, continuation, closure, proximity, common fate, figure and ground
• the role of Gestalt theory plays in graphics.
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