KS 2 English Advertising

This unit of work is suitable for upper KS2.

The learning in these four lessons gives pupils opportunities to learn about different ways of advertising, who are the target audience when adverts are produced, thinking about the techniques which are used when adverts are made with the outcome of planning and producing own posters for a healthy eating or fitness campaign.

Lesson one begins with discussing persuasive techniques in advertising answering questions on:
Q. Where do you encounter advertising? (They will likely mention television, billboards, radio, Websites, school hallways, and so on.)
Q. Which specific advertisements "stick in your head?” the class task leads into watching a selection of adverts discussing the three different ways of advertising. Lesson two gives pupils opportunities to research on the web different poster/fliers – web search images posters advertising events/ cafes and restaurants. By the end of the week, pupils will use their learning from previous lessons to create a design their own posters that has the biggest impact that is eye catching. The final lesson gives opportunities to edit and improve their posters.