Market Research Business English Level 2

ESL lesson plan for Business English ESL ELL and ELA learners about Market Research. Master market research with our comprehensive Business English ESL lesson plan. Designed to enhance language proficiency and analytical skills, this engaging TEFL resource covers key concepts, vocabulary, and practical exercises related to market research in a business context. From understanding market trends to conducting surveys and analyzing data, equip your ESL students with the knowledge and confidence to gather valuable insights for business decision-making. Incorporating interactive activities and real-life examples, this lesson plan fosters critical thinking, data interpretation, and effective communication in market research.

In this unit we will learn how to;

• Describe market research plans
• Define a target market

This Market Research English ESL lesson plan follows a comprehensive learning structure, including;

• A warmer
• Two closed exercises
• One open exercise
• Group activity
• Revision

This lesson plan is for ESL business and work students and should take around 60-90 minutes depending on teacher style. This lesson plan is recommended for students level A2 and higher. This lesson plan is available in PDF and Google Slides.