This resources provides a great activity for revising the Marketing Mix as included in GCSE Business specifications such as AQA and Edexcel.
The Key Lesson Objectives / Aims are:
1. Recap what the Marketing Mix is and understand how Thorpe Park uses this
2. Assess (judge) which is the most important of the 4Ps for Thorpe Park
3. Suggest why a business needs an integrated marketing mix to be successful
Students can work in pairs/ groups/ independently when completing the different tasks, and the tasks also encourage Bloom’s taxonomy higher level thinking skills.
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