Persuasive Writing - Emotive Language

A focus on the impact of emotive language in persuasive writing. One paragraph written with negative emotive language and one written with positive emotive language - both persuading for the same thing.

Use this resource to help your pupils pick out the vocabulary and phrases which have an impact on the reader’s emotions and feelings. Ask: What is the overall feeling after reading the paragraph? Give them the paragraph using negative emotive language and ask them to re-write it, changing to positive emotive language but keeping the persuasive sway the same. Or vice versa. A great challenge! Use these paragraphs as a stimulus to writing their own persuasive paragraph with a choice of using negative or positive emotive language.