THE LANGUAGE OF ADVERTISING PATTERNS Secondary English

Introducing our comprehensive LANGUAGE STUDY UNIT designed for Secondary English students, focusing on advertising language techniques and analysis.

This unit is perfect for High School English students in Years 9-11 who are studying language techniques and want to explore how they are utilized to convey meaning in advertisements.

The unit begins by providing an overview of the basics of advertising, followed by an in-depth analysis of the language used in advertisements. Students will then have the opportunity to find their own examples of advertisements and present their analysis to the class.

The student booklet is a convenient print-and-go resource, accompanied by all necessary teacher notes, a unit plan, marking keys, and examples of advertisements.

With this complete unit, you can save time and energy, as all the work is done for you!

Includes:

1. A 32-page print-and-go student booklet with -

Pre-unit survey
visual and verbal language terms for advertising
appeals of advertising
Analysing advertisements using an analysis grid
Stereotypes, symbols in advertising
Slogans
How to write about language techniques
Task sheets
Planning and writing pages
Sample essay marking schedule
and so much more…
2. Teacher Resources, including:

A teacher unit plan,
Answer keys and notes
Example analysis sheet
Advertisements and examples
This complete language study unit was created for Year 9 - Year 11 students in Australia and New Zealand, but can be used around the world for a similar purpose - you may just need to tweak the marking schedule to suit your schooling system.

This product contains some British English spelling.