In this series of lessons, students gain an understanding into the topic 9 (Innovation and Markets) theory content of the IB DP Design and Technology course. Lessons include objectives, keywords, engaging activities, videos and real-world examples that students can relate to. Lessons culminate in a task where students consolidate and apply the key theory that they have learnt so that they are prepared for any IB DP assessments. Lessons cover the entirety of what students need to learn for Topic 9 Innovation and Markets and can be taught in any order. 9.1a Corporate Strategies 9.1b Corporate Social Responsibility 9.2 Market Sectors and Segments 9.3a Marketing mix 4P’s 9.3b Place 9.3c Price 9.4a Market research and strategies 9.4b Consumer reaction 9.5 Branding, Brand Loyalty 9.6 Packaging and brand identity Lessons can be taught in any order. If you enjoyed this project/scheme of work. Please visit my shop where there is a range of creative and engaging design and engineering projects. ↠ Projects work in Powerpoint or Google slides. This file may be zipped. Once downloaded right-click the file and select ‘extract all’ to open. ↞ ✎Please note I am a UK seller and unless otherwise stated the product uses standard English. This should not affect the use of this product in other countries. ✎ ♥ After using this product please leave a rating and comment. ♦ If there are any issues with the product please contact me (via the Ask a Question tab) before leaving feedback.