How do we farm in a different way? How do we revive ecosystems through our farming methods? These are questions that Bren Smith, shellfish and seaweed farmer, asks himself. During 15 years of hard work, mistakes, and iteration, he created his business with 3D ocean farming. This video explores just what 3D ocean farming is. About The Circular Economy The circular economy is a new way to design, make, and use things within the limits of our planet. In the natural world, materials and nutrients cycle continuously, allowing the Earth’s biosphere to regenerate and for all lifeforms - humans included - to flourish. This insight lies at the heart of the circular economy. Instead of using things for a short time before throwing them away, in a circular economy everything is designed to fit within a cycle so it can be used again and again. The concept is based on three principles, driven by design, and underpinned by a transition to renewable energy: 1 - Eliminate waste and pollution 2 - Keep products and materials in use 3 - Regenerate natural systems Using these principles, we can create a system that restores biodiversity, addresses climate change, and makes the most of our planet’s limited resources. Such a system could work for the economy, society, and environment - making it a truly sustainable model for our future prosperity. About The Ellen MacArthur Foundation The Ellen MacArthur Foundation, an international charity, develops and promotes the idea of a circular economy in order to tackle some of the biggest challenges of our time, such as plastic pollution, climate change, and biodiversity loss. We work with, and aim to inspire, business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.

This animation shows how the circular economy aims to eliminate waste, keep products in use, and regenerate nature by cycling materials. Nature never creates waste, everything is used again and again. What if we could do the same? About the Circular Economy The circular economy is a new way to design, make, and use things within the limits of our planet. In the natural world, materials and nutrients cycle continuously, allowing the Earth’s biosphere to regenerate and for all lifeforms - humans included - to flourish. This insight lies at the heart of the circular economy. Instead of using things for a short time before throwing them away, in a circular economy everything is designed to fit within a cycle so it can be used again and again. The concept is based on three principles, driven by design, and underpinned by a transition to renewable energy: 1 - Eliminate waste and pollution 2 - Keep products and materials in use 3 - Regenerate natural systems Using these principles, we can create a system that restores biodiversity, addresses climate change, and makes the most of our planet’s limited resources. Such a system could work for the economy, society, and environment - making it a truly sustainable model for our future prosperity. About The Ellen MacArthur Foundation The Ellen MacArthur Foundation, an international charity, develops and promotes the idea of a circular economy in order to tackle some of the biggest challenges of our time, such as plastic pollution, climate change, and biodiversity loss. We work with, and aim to inspire, business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.