1 – Business activity and influences on business
This section covers the various objectives of a business, changing business environments and the criteria for judging success. The focus is on the importance of having clear business objectives and how the business environment provides opportunities for, and imposes constraints on, the pursuit of these objectives.
Unit 5: Marketing and promotion
5.1 Role and function of marketing and promotion
5.2 Market segmentation and targeting
5.3 Product as part of the marketing mix
5.4 Price as part of the marketing mix
5.5 Place as part of the marketing mix
5.6 Promotion as part of the marketing mix
2.1 Internal and external communication
2.2 Recruitment and selection process
2.3 Training
2.4 Motivation and rewards
2.5 Organisation structure and employees
Unit 1 - 5 - Activity based workbook designed for revision purposes.
Once completed the course, students should complete the work book to test their knowledge and understanding of each topic, within each unit. Once completed students are ready to work on past paper practice.
This unit enables students to develop an understanding of raising and managing finance, and measuring business performance. It outlines the importance of using resources efficiently within a business to ensure that goods or services can be delivered effectively and efficiently, and to a high quality. Students also consider the external influences that have an impact on businesses, including economic and legal factors.
Unit 1: Marketing and people
In this unit, students are introduced to the market, explore the marketing and people functions and investigate entrepreneurs and business start-up.
This unit enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers.
Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. It also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders.
Students investigate businesses that trade on a global scale and explore their reasons for doing so. Students develop an understanding of the globally competitive environment and consider the ethical and moral dimensions of global business activities.
Cambridge IGCSE Enterprise equips learners with a range of vital life skills for use in planning and organisation, communication and financial management.
These units used to explore the background to the travel and tourism industry and more specific areas.
Unit 1: The travel and tourism industry
Unit 2: Features of worldwide destinations
Unit 3: Customer care and working procedures
Unit 4: Travel and tourism products and services
Unit 5: Marketing and promotion
This unit moves from functions to strategy, enabling students to develop their understanding of the core concepts and to take a strategic view of business opportunities and issues. Students analyse corporate objectives and strategy against financial and non-financial performance measures and how businesses grow, and develop an understanding of the impact of external influences.
The unit also covers the causes and effects of change and how businesses mitigate risk and uncertainty.
1 – Business activity and influences on business
This section covers the various objectives of a business, changing business environments
and the criteria for judging success. The focus is on the importance of having clear business
objectives and how the business environment provides opportunities for, and imposes
constraints on, the pursuit of these objectives.
2 – People in business
This section looks at people in organisations, focusing on their roles, relationships and
management in business.
3 – Business finance
This section explores the use of accounting and financial information as an aid to
decision making.
4 – Marketing
This section focuses on identifying and satisfying customer needs in a changing and
competitive international environment.
5 – Business operations
This section examines the way organisations use and manage resources to produce goods
and services.