Second part of a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. Part B includes: Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes This series comes from a wider bundle of IGCSE resources that can be found at Wolsey Academy / Business We are sharing our resources on TES to raise money for our non-profit ventures, which can be seen in more detail at our website. From local sports groups to direct carbon capture, to funding new space science to direct giving to Africans in Liberia - we hope to benefit everyone. #BetterTeachingBetterPlanet We hope it helps.

3 Lessons introducing basic concepts of Python Programming to students. Lesson 1 - compiler, print functions and simple calculations Lesson 2 - inputting variables and multiple variables Lesson 3 - Data types and type casting Bonus Lesson: Artemis and SpaceX - a look at the future of space travel! All lessons Include key word flash cards a bespoke tutorial videos and a progress check quiz. All encased in a Artemis Moon Mission theme to make it more engaging and link to wider technological and social concepts. We hope it helps. This is a resource from Wolsey Academy, we are a non-profit resource provider. All profits go to a range of charities – ranging from support for refugees, youth football teams, school science programs and carbon capture (we are positively carbon negative!). Check out our website for more information, resources and free to play history role playing games (students love them!) Thanks for helping us help them – and good luck with the teaching – it ain’t easy! So well done for all that you do 😊 Use code 'WEIR" to get 20% off at the website store. We hope it helps. W.