a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: o domestic/ethnocentric o mixed/geocentric o international/polycentric c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) The impact of movements in exchange rates b) Competitive advantage through: o cost competitiveness o differentiation c) Skill shortages and their impact on international competitiveness This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Stakeholder conflicts b) Pay and working conditions c) Environmental considerations: o emissions o waste disposal d) Supply chain considerations: o exploitation of labour o child labour e) Marketing considerations: o misleading product labelling o inappropriate promotional activities This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) The effect on businesses of changes in: o inflation (the rate of inflation, the Consumer Prices Index) o exchange rates (appreciation, depreciation) o interest rates o taxation and government spending o the business cycle b) The effect of economic uncertainty on the business environment

This lesson includes a PowerPoint and a worksheet and covers: a) Corporate timescales: short-termism versus long-termism b) Evidence-based versus subjective decision making Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The effects on businesses of: o consumer protection o employee protection o environmental protection o competition policy o health and safety Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The importance of employee motivation to a business b) Motivation theories: o Taylor (scientific management) o Mayo (human relations theory) o Maslow (hierarchy of needs) o Herzberg (two factor theory) c) Financial incentives to improve employee performance: o piecework o commission o bonus o profit share o performance-related pay d) Non-financial techniques to improve employee performance: o delegation o consultation o empowerment o team working o flexible working o job enrichment o job rotation o job enlargement Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet which covers: a) Internal and external stakeholders b) Stakeholder objectives c) Stakeholder and shareholder influences: o stakeholder: that the business considers all of its stakeholders in its business decisions/objectives o shareholder: that the business should focus purely on shareholder returns (increasing share price and dividends) in its business decisions/objectives d) The potential for conflict between profit-based (shareholder) and wider objectives (stakeholder) This was written by Sarah Hilton for Revisionstation

a) Ethics of strategic decisions: o trade-offs between profit and ethics b) Pay and rewards c) Corporate Social Responsibility (CSR)

This lesson includes a PowerPoint and a worksheet and covers: a) Objectives of growth: o to achieve economies of scale (internal and external) o increased market power over customers and suppliers o increased market share and brand recognition o increased profitability b) Problems arising from growth: o diseconomies of scale o internal communication o overtrading Written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet and covers: a) Development of corporate objectives from mission statement/corporate aims b) Critical appraisal of mission statements/corporate aims Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet which covers: a) Reasons for mergers and takeovers b) Distinction between mergers and takeovers c) Horizontal and vertical integration d) Financial risks and rewards e) Problems of rapid growth Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Types of promotion b) Types of branding c) The benefits of strong branding: added value ability to charge premium prices reduced price elasticity of demand d) Ways to build a brand unique selling points (USPs)/differentiation advertising sponsorship the use of social media e) Changes in branding and promotion to reflect social trends: viral marketing social media emotional branding Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Quality: o control o assurance o circles o Total Quality Management (TQM) b) Continuous improvement (Kaizen) c) Competitive advantage from quality management Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Strong and weak cultures b) Classification of company cultures: o power o role o task o person c) How corporate culture is formed d) Difficulties in changing an established culture Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Structure: o hierarchy o chain of command o span of control o centralised and decentralised b) Types of structure: o tall o flat o matrix c) Impact of different organisational structures on business efficiency and motivation Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Staff as an asset; staff as a cost b) Flexible workforce: o multi-skilling o part-time and temporary o flexible hours and home working o outsourcing c) Distinction between dismissal and redundancy d) Employer/employee relationships o individual approach o collective bargaining Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Leadership: o the distinction between management and leadership b) Types of leadership style: o autocratic o paternalistic o democratic o laissez-faire Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Creating and setting up a business b) Running and expanding/developing a business c) Innovation within a business (intrapreneurship) d) Barriers to entrepreneurship e) Anticipating risk and uncertainty in the business environment Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Characteristics and skills required b) Reasons why people set up businesses: o financial motives: profit maximisation and profit satisficing o non-financial motives: ethical stance, social entrepreneurship, independence and home working Written by Sarah Hilton for Revisionstation