Antarctica is the last and largest unspoiled wilderness area on earth. The Antarctic Treaty recognizes tourism as a legitimate activity. In the past two decades, the number of tourists has increased exponentially. The International Association of Antarctica Tour Operators (IAATO), founded in 1991 by seven companies, is a non-profit organization. Its primary responsibilities are to manage Antarctic tourism, regulate tourists and tour operators, and ensure the sustainable development of the resources. However, there is much discussion over whether sustainable tourism in Antarctica can ever be possible, given the long-haul flights involved in getting there and the potential to spoil such a pristine environment. This lesson discusses the following four aspects of sustainable tourism development in Antarctica: Introduction to Antarctica The impact of human behavior on Antarctica History and growth of Antarctic tourism Sustainable tourism management in Antarctica and the role of IAATO. The lesson attempts to answer these questions: \ Before we get into the details, please look at these questions, and we can answer them while watching the video. Where is Antarctica How has tourism grown in Antarctica? What are factors have influenced the development of tourism in Antarctica? What are the impacts of tourism activities on Antarctica? In what way can Antarctica tourism be managed and environmental impacts be minimized? There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or altogether to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide. All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs. This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further. All lesson materials are developed using real case studies, various exercises, activities, and assessments, including supporting worksheets and reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.

This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment. This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry. All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided. Learning Outcomes On finishing this course, learners are expected to achieve these three learning outcomes: Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing; Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation; Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays. Lesson Sequence: Learning Outcome 1 Lesson 1 Introduction (13 slides) Lesson 2 Concept and characteristics of tourism products and services (41 slides) Lesson 3 Selling dreams and expectations (32 slides) Lesson 4 Marketing mix (30 slides) Lesson 5 Value, value proposition, and value-added (44 slides) Learning Outcome 2 Lesson 6 Trading up and down, upselling and cross-selling (28 slides) Lesson 7 Revenue, and revenue enhancement (18 slides) Lesson 8 Personal selling in retail travel and tourism (40 slides) Learning Outcome 3 Lesson 9 Basic visual merchandising in retail travel (52 slides) This lesson contains the full unit of Learning Outcome 3 of the course. Learning Outcome 1 and 2 are delivered in separate lessons. We wish you all the best for the study; and should you have any further questions, please get in touch via email.

This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment. This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry. All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided. Learning Outcomes On finishing this course, learners are expected to achieve these three learning outcomes: Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing; Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation; Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays. Lesson Sequence: Learning Outcome 1 Lesson 1 Introduction (13 slides) Lesson 2 Concept and characteristics of tourism products and services (41 slides) Lesson 3 Selling dreams and expectations (32 slides) Lesson 4 Marketing mix (30 slides) Lesson 5 Value, value proposition, and value-added (44 slides) Learning Outcome 2 Lesson 6 Trading up and down, upselling and cross-selling (28 slides) Lesson 7 Revenue, and revenue enhancement (18 slides) Lesson 8 Personal selling in retail travel and tourism (40 slides) Learning Outcome 3 Lesson 9 Basic visual merchandising in retail travel (52 slides) This lesson contains the full unit of Learning Outcome 2 of the course. Learning Outcome 1 and 3 are delivered in separate lessons. We wish you all the best for the study; and should you have any further questions, please get in touch via email.

This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment. This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry. All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided. Learning Outcomes On finishing this course, learners are expected to achieve these three learning outcomes: Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing; Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation; Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays. Lesson Sequence: Learning Outcome 1 Lesson 1 Introduction (13 slides) Lesson 2 Concept and characteristics of tourism products and services (41 slides) Lesson 3 Selling dreams and expectations (32 slides) Lesson 4 Marketing mix (30 slides) Lesson 5 Value, value proposition, and value-added (44 slides) Learning Outcome 2 Lesson 6 Trading up and down, upselling and cross-selling (28 slides) Lesson 7 Revenue, and revenue enhancement (18 slides) Lesson 8 Personal selling in retail travel and tourism (40 slides) Learning Outcome 3 Lesson 9 Basic visual merchandising in retail travel (52 slides) This lesson contains the full unit of Learning Outcome 1 of the course. Learning Outcome 2 and 3 are delivered in separate lessons. We wish you all the best for the study; and should you have any further questions, please get in touch via email.