Director of Marketing and Admissions
Bethany School
Kent
- New
- Salary:
- £65,400 per annum + benefits
- Job type:
- Full Time, Permanent
- Start date:
- April 2025 or earlier if possible
- Apply by:
- 6 February 2025
Job overview
Job Opportunity: Director of Marketing and Admissions
Location: Bethany School, Kent Start Date: April 2025 or earlier if possible Salary: £65,400 per annum + benefits
Bethany School, a leading co-educational independent boarding and day school in Kent, is seeking a strategic and experienced Director of Marketing and Admissions. This senior leadership position requires a proven background in boarding school admissions and marketing, with the ability to drive pupil recruitment and retention strategies in a competitive market.
The Role: As a member of the Senior Management Team (SMT), you will play a key strategic role in shaping the school's marketing, admissions, and communications strategies. You will lead a dynamic team including a Marketing Assistant, Registrar, and Communications Officer, ensuring cohesive messaging across all platforms while overseeing a comprehensive admissions process.
Key responsibilities include:
- Developing and implementing a strategic marketing and admissions plan aligned with Bethany’s 10-year vision.
- Managing the school’s brand identity, website, and social media presence.
- Driving pupil recruitment through UK and international markets.
- Overseeing admissions processes and ensuring exceptional customer service.
- Collaborating with the Headmaster and SMT on strategic school-wide decisions.
Key Requirements:
- Minimum of five years’ experience in marketing and admissions within a boarding school or similar educational setting.
- Proven leadership in strategic planning, communications, and customer relationship management.
- Strong interpersonal and presentation skills with the ability to build rapport across diverse audiences.
- Experience managing CRM systems, and implementing data-driven marketing strategies.
- A degree-level qualification (Marketing or Admissions qualifications desirable).
- International marketing experience.
- Familiarity with UKVI regulations for international pupil admissions.
What We Offer:
- Competitive salary of £65,400 per annum.
- Generous pension scheme and private health insurance.
- 50% fee remission for children of full-time staff (subject to entrance tests and availability).
- Complimentary lunch during term time.
- 60-acre campus in the beautiful Kent countryside.
Application Process: To apply, please visit our website: www.bethanyschool.org.uk/about-us/staff-vacancies. The closing date for applications is Thursday 6th February 2025, with interviews scheduled for the week commencing Monday 10th February 2025.
Join us in leading the next chapter of Bethany School's success story.
Bethany School is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo enhanced child protection screening appropriate to the position, including checks with the Disclosure and Barring Service and previous employers. As part of your role, you will be required to adhere to all School Policies, to include but not be limited to Safeguarding and Child Protection, Code of Conduct and Health & Safety
Bethany School is an Equal Opportunities Employer and appointments will be made without regard to gender, age or ethnic origin.
Post is exempt from the Rehabilitation of Offenders Act 1974.
Attached documents
About Bethany School
In addition to being a registered charity, Bethany is a co-educational, independent boarding and day school for pupils aged 11-18 years. There are 325 pupils in the School, including 110 boarding pupils. The majority of pupils remain in the School until they are eighteen and most proceed to University. There are 90 pupils in the Sixth Form and the A Level pass rate in 2019 was 95%. The 2019 GCSE pass rates was 85% at 9-4 (A*-C) grade.
Bethany enjoys an ever-growing reputation, both locally and further afield, for the quality of its teaching and pastoral care. As a result, pupil numbers are very buoyant. In recent years the School has undertaken a programme of building development, including the construction of an indoor swimming pool, an extension to the sixth form building as well as a dedicated fitness building The next phase of this development will include a purpose built performing arts space.
The School is a Christian foundation with a strong community life. All members of staff are expected to be in agreement with the Christian values and to attend Chapel with the pupils. The School is well known for its high level of pastoral care for pupils. In addition, it enjoys an international reputation for the education of dyslexic pupils. Class sizes are small, rarely reaching more than eighteen pupils, and considerably less in the Sixth Form.
The School is set in beautiful Kent countryside and the 60-acre campus is spacious and attractive. It lies in the hamlet of Curtisden Green, mid-way between Goudhurst and Marden. Central London is less than an hour’s journey from Marden Station, as are Dover and the Channel Tunnel. For a small school, the high standard of sporting success and the extensive games programme are made possible by the expertise and commitment of the teaching staff outside normal lesson time. The Duke of Edinburgh’s Award Scheme also enjoys remarkable success, as do the Performing Arts. We have a hugely successful pupil/teacher/exchange programme with a senior school in Taiwan.
The School is forward thinking in all aspects of teaching, learning and curriculum and has created a 10-year vision, Bethany 2026, for its education provision.
Bethany 2026 is a school, which is:
• Providing an innovative education relevant to the 21st century;
• Encouraging the virtue of learning in young people delivering 21st century learning habits;
• Living our Christian values through excellent pastoral care.
• A flourishing school investing in the future.
Furthermore, the School has a unique philosophy of learning centred on developing excellent learning habits in its pupils in order to instil in them the ‘Virtue of Learning’. All teaching staff are encouraged to undertake their own action-based research through a teacher-led Professional Learning Community model.
In recent years the curriculum has been enhanced further and now includes GCSE Dance, and level 3 courses in Economics and Computing. In addition, all full-time staff are provided with a laptop computer and all pupils from Year 7 have their own laptop. This is complimented by a revised Computing curriculum in Key Stage 3 which includes coding and the opportunity for pupils to develop core computing skills. As a school we make use of Microsoft 365 for supporting teaching and learning and have a number of staff who are Microsoft Innovative Educators. We have used Teams to deliver a highly successful remote learning program during lockdown.
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