Marketing & Admissions Manager

Immediate start, no later than 6 January 2025

Full time (40 hours/week), permanent role

Reports to Head of School

Management level: middle management

Overview

We are seeking a strategic and results-driven Admissions & Marketing Manager to lead our dynamic team, consisting of two in-house members, an external creative agency and an external website data agency. The primary focus of this role is to increase student enrolment through targeted marketing initiatives and the promotion of our school’s distinctive mission and values. By delivering outstanding customer service to both prospective and current families, the Admissions & Marketing Manager will play a pivotal role in ensuring that annual enrolment targets -including registrations, confirmations, and final acceptances -are consistently met or exceeded.

You will draw upon your experience to inspire, guide, and support your team, fostering an environment of professional growth and collaboration. 

Benefits

We can offer you a range of benefits, including:

• Attractive, enhanced holiday package (5.6 weeks + winter holidays + additional days)
• 85% tuition remission up to 2 children per family for full-time team members (prorated for part-time team members)
• HSF Health Plan (70% paid for by the school)
• HSF Health Plan Perkbox account 
• Free loan of tablet/laptop device
• Free 3-course meal cooked fresh in our kitchen everyday
• Fantastic workspaces and resources
• Comfortable and atmospheric staff spaces for  social interactions (Zen Den, rooftop terrace, Staffroom with free coffees, fruit, sofas and pool table
• Professional development opportunities (internal and external)
• Enhanced paternity/maternity/parental leave
• Enhanced sick leave scheme
• Cycle to work scheme vouchers
• Free hot drinks throughout the day
• Social events and staff parties

Key Responsibilities

• Lead and motivate a team of two (Admissions Manager and Digital Marketing Assistant)
• Liaise with and manage the work done our external creative agency and website provider
• Design and implement impactful marketing strategies to boost student admissions
• Monitor performance metrics of marketing campaigns and adjust strategies as needed to optimise results
• Plan and organise presentations at feeder schools
• Identify and pursue new opportunities for collaboration to promote the school to a wider audience
• Organise presentations at feeder schools and identify new collaboration opportunities
• Oversee the admissions process, ensuring compliance with ISI and legal standards
• Support the team in creating engaging content and promoting key admissions events
• Manage the department’s annual budget and liaise with internal teams
• Continue to drive submission of education awards applications
• Any ad-hoc duties requested by the Head of School

Person Specification

We are looking for a proactive, results-oriented professional with a solid background in digital marketing, preferably within the international education sector. The ideal candidate will be a strong leader who can inspire and manage a small team while effectively working with external agencies and partners. Excellent communication and interpersonal skills are essential, as this role requires building strong relationships with prospective parents, internal teams, and external stakeholders. Proficiency in Google Ads and the ability to analyse campaign performance to inform future strategies are crucial. Additionally, you will bring a strong aptitude for data analysis to manage the Admissions software effectively.

As a creative and strategic thinker, you will have a proven history of executing successful marketing campaigns and utilising innovative approaches to engage a wider audience. Your sales expertise will shine through in your ability to effectively communicate the school’s unique selling points, driving increased student enrolment.

Exceptional organisational skills, attention to detail, and the ability to manage multiple priorities are vital in this role. We seek someone with a passion for education, a commitment to safeguarding, and dedication to upholding the school’s missions & values.