Marketing and Events Manager

The Royal School is a small, independent, co-educational day and boarding school for children aged 9 – 18. The school is academically ambitious for all its pupils and the size of the school ensures that every member of staff knows and cares for every pupil. The focus is on the whole child, seeking to develop their talents and sparking their intellectual curiosity. Our Future Ready philosophy for education aims to ensure pupils leave us prepared for life.

It is testament to our staff team and focus on finding the best in everyone that in 2022 The Royal School was shortlisted in the prestigious TES Schools Awards as Best Boarding School of the year and been nominated as a finalist in the Muddy Stilettos Best Schools Award.

The Royal School is part of United Learning, a large, and growing, group of schools aiming to offer a life-changing education to children and young people across England. United Learning is committed to safeguarding and promoting the welfare of all children and young people and expects all staff and volunteers to share this commitment. All positions are subject to an Enhanced Disclosure and Barring check from the Disclosure and Barring Service (DBS) and shortlisted candidates will be subject to an online check.

The Royal School is seeking a dynamic and creative Marketing and Events Manager to join our prestigious boarding school. You will be responsible for enhancing the school’s reputation and visibility through effective marketing and communication strategies. You will manage all aspects of marketing, including digital and traditional media, social media, event promotion, and content creation. Your goal will be to attract prospective students and maintain strong relationships with current families and the wider community.  Additionally, you will oversee the development and delivery of the marketing and communications strategy, ensuring alignment with the school’s priorities and budgets.

To lead the strategic planning and delivery of a comprehensive events programme to support the school's recruitment and engagement objectives by effectively delivering events, from open days, international pupil recruitment fairs, webinars, Prize Day ceremonies, parent facing events etc.

Key Responsibilities:

• Develop, design, and create engaging marketing content.
• Plan and manage digital marketing strategies and campaigns, including email, social media, and display advertising.
• Measure and report the performance of all digital marketing campaigns.
• Manage the marketing and communications strategy, planning resources according to priorities and budgets.
• Execute and track high-impact, insight-driven marketing campaigns to generate leads and monitor sponsorships, partnerships, and website engagement.
• Create and curate content for marketing materials, including online and print, internal and external communications, alumni stories, and press releases.
• Build and maintain strong links with media/press contacts and influencers.
• Develop and manage communication programs, processes, and templates for marketing strategy delivery.
• Deliver regular reports and analysis of website and social media activity.
• Innovate and create engaging events to support recruitment and engagement objectives.
• Steer channel innovation based on customer insights.
• Nurture existing and establish new partnerships and sponsorships with industry bodies.
• Communicate the school’s core values and ethos across various platforms, including social media, website, print media, PR, and promotional literature.
• Collaborate closely with the United Learning marketing team.

The role is working when the school is open plus 4 weeks during the school holidays, to include weeks of A level and GCSE's results. The role is working up to 37.5 hours per week onsite, ideally Monday to Friday 8:30 to 4:30pm although for the right candidate there may be flexibility on hours and days of work.

Please refer to the attached job description and person specification for further details. 

We may hold interviews as and when applications are received, and this job may be withdrawn without notice. Applications will only be considered if submitted online and before the closing deadline. With this in mind, we encourage you to apply as soon as possible. All Applicants will be required to complete the United Learning online application form and a link is provided on this advert. CVs will not be accepted in place of United Learning’s application form. 

Please apply on the school's website https://www.royal-school.org/work-with-us