Marketing Manager

We are looking for a dynamic and creative professional with a positive outlook and outstanding communication skills. The position would suit a digital first expert with all round marketing expertise. A minimum of three years prior experience as a marketing executive is required. Previous experience of working in a school is an advantage, although a commitment to and understanding of the independent sector is an absolute must; the post holder must be able to clearly articulate the benefits of a Perrott Hill education to all stakeholders.

This is a full time position all year round with normal working hours of 0830-1700 Monday to Friday, although a flexible approach to working hours is required for this role. Some evening and weekend work is required to cover school events, for which time off will be given in lieu. The post holder will receive 25 days holiday per annum plus bank holidays. Flexible working requests may be possible for the right candidate; please state any such requests clearly on your application.

Core Responsibilities

Marketing

• Manage and update regularly the school’s social media channels – currently Facebook, X (formerly Twitter), Instagram and LinkedIn (for jobs) – to effectively engage with current and prospective parents and Old Perrott Hillians;

• Manage, update and promote the website, suggesting visual improvements and updates to our design agency, Coastline, and ensuring effective Search Engine Optimisation (SEO) and Google search rankings, as well as keeping the news content up-to-date and producing regular video content;

• Agree an annual marketing and admissions budget in conjunction with the Headmaster and the Bursar and manage expenditure throughout the year;

• Inspire staff and pupils to become ambassadors of the school, using every opportunity to promote the profile of the School;

• Produce all marketing literature, including the Prospectus, Parents’ Handbook, Agents’ Handbook, section and event brochures, termly Review magazine and event flyers;

• Photograph and video events as required and edit appropriately for use on the website and on social media, and manage contracted photographers and videographers;

• Manage, update and promote the website, suggesting visual improvements and updates to our design agency, Coastline, and ensuring effective Search Engine Optimisation (SEO) and Google search rankings, as well as keeping the news content up-to-date and producing regular video content;

• Manage the partnership with our designers at Coastline, prioritising brand consistency and ensuring all marketing material enhances and maximises the Perrott Hill brand;

• Work with our School Secretary to ensure the messaging that goes out to our Old Perrott Hillians is exciting and relevant. Develop new ways of strengthening the school’s relationship with alumni;

• Ensure a Perrott Hill presence at local events, such as Yeovilton Air Day and Melplash Agricultural Show;

• Maintain our relationship with the local press and education magazines and organisations – in particular, the Good Schools Guide and the Tatler Schools Guide, writing and editing press releases to send out;

• Manage all advertising of the school and directory listings to maintain maximum visibility within the marketing budget;

• Write compelling entries for national awards each year (such as the Tes Awards, Muddy Stilettos Awards, and Independent Schools of the Year Awards);

• Organise and oversee marketing events and investigate additional projects which may represent income streams and PR opportunities;

• Promote joint events with local schools and suggest new ways of collaborating.

• Review the school’s Social Media Policy on a regular basis;

• Write and deliver a full report for the Governors’ Admissions and Marketing Committee on a termly basis, and provide a monthly update report for Stirling Education;

• Keep the Headmaster, Bursar and Governors informed of any market trends or developments which will inform the marketing and admissions strategy.

Communications

• Adapt and check all written communications going out to more than one parent at a time so that it fits with the school style guidelines and communication plan;

• Communicate school news effectively and regularly to parents via The Week Ahead, ongoing web news stories and social media activity, and the termly Review magazine;

• Work with the Headmaster and Governors on direct communications with parents when required to ensure they reflect the ethos of the school;

• Monitor feedback from parents and external stakeholders as well as from internal communications with school staff and report to Governors, as part of the written termly report.

Stirling Education

• Manage occasional marketing and communications project work with Stirling Education to ensure that the branding of Perrott Hill and Stirling Education is

aligned.

General

• The job description is a general outline of the role’s duties and responsibilities and may be amended as the school develops. The post holder may be required to undertake other duties as reasonably requested by the Headmaster.

Person specification:

• Expertise in using social media and content management systems (previous experience of using RS Admissions and ISAMS would be beneficial although training can be provided);

• At least three years’ experience in a similarly busy and varied role within marketing or in a similar field; previous experience of working in a school environment is advantageous;

• Exceptional verbal, written and digital communication skills;

• A creative outlook and the ability to generate ideas and see them through to completion;

• A warm and professional manner with time and attention given to fostering relationships with staff and external agencies (eg photographers, videographers, designers) to produce compelling content;

• The ability to work as part of a team and to communicate effectively with all members of staff;

• The ability to maintain discretion and integrity at all times, and to remain flexible and calm under pressure;

• Above all, enthusiasm and passion, with a commitment to the values and ethos of Perrott Hill.

The post begins as soon as possible. The closing date for completed applications is 0900 on Wednesday 24th July with interviews taking place shortly afterwards.

Please email your letter of application, completed application form, the names and contact details of two referees and a recent passport style photograph to the Headmaster via his PA, Clare Tootill, on ctootill@perrotthill.com.