This resource is based on the Marketing Mix Challenge, where students take on the role of marketing specialists to develop a winning strategy for a product or service of their choice! Each student will be assigned a specific role within the 4Ps of Marketing (Product, Price, Place, and Promotion). As specialists, they must complete three key tasks that analyze and enhance their chosen product or service. These tasks will test their ability to think strategically, use real-world marketing principles, and develop a compelling plan to outperform the competition. At the end of the challenge, each team will present their marketing strategy to a panel of judges. The team with the most innovative and well-researched approach will win a cheque, symbolizing their mastery of the marketing mix! This resource includes differentiated roles for students, useful websites and a cheque template.