I created this resource as the first session of my principles of marketing (level 3) class. It was a 6 hour session.<br /> This resource includes a detailed presentation and worksheet activity.<br /> <br /> By the end of this session most learners will be able to:<br /> Define marketing and the marketing process<br /> Outline the basic history of marketing <br /> Describe: customer needs, wants and demand<br /> Link marketing to building customer relationships and branding<br /> List characteristics of an example of an effective marketing campaign<br />

<p>Teaching ANALYSIS and Evaluation in business context using boston matrix example</p>

Through this resource; By the end of the session all learners will be able to:<br />  Describe what is marketing strategy and how market analyses and risk analysis informs the development of a marketing strategy <br />  Explain how to present a marketing strategy including aims, objectives, actions, accountabilities, resources, budgets and forecasts<br />  Describe how to forecast sales<br />  Explain the importance of ENGAGING STAKEHOLDERS in the development of a marketing strategy <br />  Explain the significance of customer loyalty to the achievement of marketing objectives and strategy <br /> <br /> This resource contains material for a 5 to 6 hour lesson. It contains activities, illustrations, activity ideas, discussions and notes for the teacher to keep in

Through this resource; By the end of the session all learners will be able to:<br /> <br /> a) Understand the employment rights and responsibilities of the employee and employer and their purpose <br /> b) Identify the main points of contracts of employment and their purpose<br /> c) Outline the main points of legislation affecting employers and employees and their purpose<br /> d) Identify where to find information on employment rights and responsibilities both internally and externally<br /> e) Explain the purpose and functions of representative bodies that support employees<br /> f) Explain employer and employee responsibilities for equality and diversity in a business environment <br /> g) Explain the benefits of making sure equality and diversity procedures are followed in a business environment<br /> h) Explain employer and employee responsibilities for health, safety and security in a business environment <br /> i) Explain the purpose of following health, safety and security procedures in a business environment<br /> By the end of this session some learners will be able to:<br /> A. Establish a link between understanding responsibilities as the first step towards managing ones own work effectively for career progression.<br /> <br /> This resource contains material for a 5 hour lesson. It contains activities, videos, discussions, case study and notes for the teacher to keep in mind<br />

Through this resource; By the end of the session all learners will be able to:<br />  Understand importance of segmenting a market<br />  Identify the main segmentation bases used in marketing<br />  Differentiate between market segments and customer classification<br />  Identify and evaluate profitable and stable market sectors<br />  Define the motivators and inhibitors that influence customer behaviour<br />  Understand how CRM helps organisations to increase retention of profitable customers<br /> By the end of the session some learners will be able to make the link between segmentation and developing the overall marketing strategy.<br /> <br /> This resource contains material for a 5 hour lesson. It contains activities, illustrations, activity ideas, discussions, case study and notes for the teacher to keep in mind

Through this resource; By the end of the session all learners will be able to:<br />  Understand the economic, buyer’s Behavioural and Cultural factors that have to be taken into account when developing a marketing strategy<br />  Identifying market opportunities through Ansoff tool and potential threats through interesting worksheet<br />  Effect of competitor and potential competitor activity on sales through Porters model<br />  Explain basis how to exploit new market opportunities <br /> As an extension this resource, some learners can be further challenged to make the link between assessing market opportunities and developing the overall marketing strategy.<br /> <br /> This resource contains material for a 5 to 6 hour lesson. It contains activities, illustrations, videos to support application of concepts, activity ideas, discussions, worksheets and notes for the teacher to keep in mind

Through this resource; By the end of the session all learners will be able to:<br /> <br /> Understand how to manage their own work effectively:<br /> 1. Explain the reasons for and ways of planning and prioritising your own work<br /> 2. Describe methods for dealing with pressure<br /> Understand how to evaluate and improve their own performance in a business environment<br /> <br /> (This resource contains material for a 5 hour lesson. It contains activities, what if scenarios, discussions and notes for the teacher to keep in mind)

<p>Describe the role of Human Resource Management (HRM).<br /> Identify the types of recruitment<br /> Discuss processes involved in recruitment<br /> Examine the difference between a job description and personal specification.<br /> Define shortlisting.<br /> Define induction<br /> Evaluate the benefits to business of training its workforce.<br /> Identify the difference between on-the-job and off-the-job training.<br /> Discuss the role of Advice guidance in the work place.</p>

<p>Learners will be introduced to the main internal and external stakeholders of business; their objectives, and how they influence or are influenced by business activities. This bundle includes a powerpoint with case study and worksheet for students to apply their knowledge</p>