Advertising production BTEC First Unit 18 also suitable for GCSE Media studies

Over 12 resources to support the teaching of advertising production. The resources were created for students studying BTEC First in Advertising production (Unit 18) but can easily be used to help students with their studies of advertising as [art of GCSE.

Resources allow students to work to a brief and end up creating an advertising campaign by following industry practices.

Resources provide opportunities to:
- explore how adverts play on our fears and dreams
- explore persuasive language in advertising
- explore presentational features
- analyse adverts across 3 mediums (TV, radio and web)
- explore synergy
- study advertising across a range of mediums
- plan own advertising campaign
- conduct risk assessments and planning document as would be the case in the industry
- give a pitch for the campaign created
- explore legal and ethical
- investigate the ASA (advertising standards agency)
- consider budgets
- conduct primary and secondary research
- gather qualitative and quantitative data

A work book is also included for students to complete as they study the course.