BTEC Level 3 eSports Unit 7: Producing an eSports Brand A1 Principles of Branding an eSports Team

This full lesson covers A1: Principles of Branding an eSports Team for Unit 7: Producing an eSports Brand, including;

• Branding: the elements that define the image, ethos and tone of an esports team and its
associated products or services.
• Brand: a characteristic name, symbol or shape that distinguishes a product or service from
that of another esports team.
• Brand portfolio: a collection of brands under the control of an esports team.
• Types of brand:
o esports team name and logo and variants of these for different applications and
digital content, e.g. image-based, text-based or image and text based
o product and product ranges, such as associated merchandise
o people or persons, such as the gamers.
• Use of branding:
o new brands
o brand extensions
o sub-brands
o product extension.
• Target audiences for brands.
• Consumers’/fans’/followers’ feelings about and connections with, a brand:
o brand awareness and recognition of the brand
o perceived qualities associated with the brand
o loyalty to the brand.
• Branding as part of the marketing mix (product, price, place, promotion, people,
process and physical environment).
• Esports teams including UK and globally based teams, e.g. Fnatic, Excel,
London Royal Ravens, London Spitfire, Team Dignitas

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.