All the information required about one place that has undergone rebranding in the Changing Spaces, Making Places topic in the OCR Geography A-level subject.
Specification Points covered:
Case study of one place that has undergone rebranding, including:
• why the place needed to rebrand
• strategy/strategies involved in the rebranding of the place
• the role and influence of a range of players involved in the placemaking
• how the rebranding has altered people’s perception of that place
• the relative success of the rebranding
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£5.00