Chocolate Brand Design D&T Project

This resource is a 16-page booklet which includes sections on:

• Market research
• Target audience
• Idea generation (flavours, textures shape, colours)
• Brand design (product name, logo, slogan, USP)
• Product packaging design
• Photos of product
• Evaluation with prompt questions

During this project, children will be designing their own chocolate product from start to finish.

After carrying out market research, they will choose their target audience.

They will then generate many ideas before finalising a brand name, logo, slogan, product and USP (unique selling point.) With this in mind, they will then create a final design for their product’s packaging.

Once the product has been created (and tasted!) they will complete an evaluation of it.

Every class I have completed this project with have absolutely loved it and always talk about it for many years following!

National Curriculum D&T links:

Design

• use research and develop design criteria to inform the design of innovative, functional, appealing products that are fit for purpose, aimed at particular individuals or groups
• generate, develop, model and communicate their ideas through discussion, annotated sketches, cross-sectional and exploded diagrams, prototypes, pattern pieces and computer-aided design

Make

• select from and use a wider range of materials and components, including construction materials, textiles and ingredients, according to their functional properties and aesthetic qualities

Evaluate

• investigate and analyse a range of existing products
• evaluate their ideas and products against their own design criteria and consider the views of others to improve their work

I completed this project whilst also teaching about the Mayans in geography/history.