This resources comprises of a PowerPoint presentation which includes:
- Daily Mail target audience
- Exam Requirements
- Introduction of new media term ‘gatekeepers’
- Harper’s 2001 news vales and application/analysis to front page
- Analysis and exploration on how the Daily Mail targets audiences
- Answers
- Uses and Gratifications theory worksheet
- Theoretical approaches worksheet (Bandura/Gerbner/Jenkins)
- Audience positioning long answer questions
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