Department Stores and Advertisements during the Progressive Era

Why did the rise of department stores and the growth of advertising during the Progressive Era significantly change consumer culture in the United States? This lesson and activity examines the rise of department stores and the growth of advertising the department stores and products during the Progressive Era. Students will analyze primary and secondary source documents about department stores and using advertising. They’ll then answer corresponding scaffolding questions. They will answer the final summary question to apply their knowledge.

Included in this resource:

Do Now - “Meet me at the fountain” primary source and scaffolding questions
“The Rise of Department Stores” reading passage and scaffolding questions
Department store primary source photo with analysis questions
Marshall Field’s primary source photo analysis with questions
Macy’s primary source photo analysis with questions
Create your own department store advertisement project/activity with rubric
Application/Closing/Higher-Order Thinking Assessment: How did the development of department stores and the evolution of advertising during the Progressive Era transform the shopping experience and consumer behavior in the United States?
Answer key for teachers
★ Please make an executive decision whether or not this lesson can be executed with your students based upon the preview file. Thank you!

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