OCR A-Level Psychology. Revision Bites. Child Psychology #3 Impact of advertising on children

OCR A-Level Psychology. Revision Bites. Section B, Option 1. Child Psychology (paper 3, option) #3 Impact of advertising on children (social)

PowerPoint presentation (17 slides), covers the following in a clear and uncomplicated way

1. Children as consumers and stereotyped advertising
2. Some background research into advertising aimed at children
3. Key study: Johnson & Young (2002) “Gendered voices in children’s advertising”
4. Application: Strategies to reduce the impact of ‘genderised’ advertising, which is aimed at children (including ‘Parent Power’ and ASA 2017)
5. Examination style questions

Constructive feed back is always appreciated, so I can amend and improve

The author, Andy McCarthy is a chartered psychologist, publicist and an experienced teacher and university lecturer.

Thank You