Pricing Decisions (Strategies) and Factors that Influence Pricing Decisions

An excellent resource for your students studying or revising pricing decisions (strategies) as part of the marketing mix for the GCSE Business specifications - some activities included may also be used for the AS/A Level Business (Year1) specifications.

The worksheets and activities in these two lessons will really help students to apply their knowledge and understanding effectively, using well known business examples that students can relate to, such as Apple and Thorpe Park.

This lesson will also develop students’ key analysis and judgement skills (vital for success in exams) by evaluating which pricing decisions are most effective for particular types of businesses and the most important factors which influence their pricing decisions.

This double lesson resource comes complete with worksheets and exam practice questions, as well as a PowerPoint Presentation for both lessons and suggested homework activities