CBS was ten minutes into its live broadcast of the soap opera As the World Turns (ATWT), which had begun at the very minute of the shooting. A “CBS News Bulletin” bumper slide abruptly broke into the broadcast at 1:40 pm EST. Over the slide, Cronkite began reading what would be the first of three audio-only bulletins that were filed in the next twenty minutes:
Here is a bulletin from CBS News: in Dallas, Texas, three shots were fired at President Kennedy’s motorcade in downtown Dallas. The first reports say that President Kennedy has been seriously wounded by this shooting.
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